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Entrepreneurship in Photonics

Dr. Larry R. Marshall, Southern Cross Ventures

Dr. Larry R. Marshall came to the US from Australia in the late 80's - after getting on the job management training at Fibertek, he started his 1st company with no idea of who the customer was, or what exactly the product would be, and learned many valuable & somewhat painful lessons. As a foreign emigrant going he had no network, alumini, no idea of how to raise money or build a business. Bob Byer at Stanford was very kind to him, as was Milton Chang, which helped a lot. This talk will focus on his mistakes and what he leaned, how he learned to network, engineer, market and sell products and ultimately to build a successful business and take it thru an IPO. Since then he have co-founded 6 companies which were lucky enough to create 2 IPOs and 4 decent trade sales. He always learned a lot more from his mistakes, so this talk will sound a little like a comedy of errors, but hopefully be all the more informative as a result.

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