Presenting Your Company

When presenting your company be direct and to the point, presenting as much information while being as concise as you can. A slide deck of 18 - 20 slides with back-ups should be fine. Don't attempt to cover up or hide any weaknesses -- instead, identify them and plans to correct. Below is a guideline that identifies what we look for.

Company Definition

• Define what the company does in a single clear sentence

Customer Problem

• Describe what problem or pain the target customer has today
• Detail how the customer attempts to solve the problem now and its inadequacies
• Give examples of the inadequent solution and problems caused

Your Solution

• Show how your product clearly solves the customer problem better than anyone else
• Detail what is proprietary about your product
• Show the customer ROI and case studies if applicable

Market Size and Opportunity

• Identify the customer segments you will sell to -- list actual companies
• Calculate the market size from a tops down and bottoms up perspective
• Show why the time is right for your solution

Competitive Position

• List your competitors
• List your competitive advantages and compare them to your competitors
  

Intellectual Property and Products

• Describe your intellectual property and positions
  
• Demonstrate your product in its current state
  
• Describe the future product roadmap

Business Model

• Show how you will make money
  
• Show product pricing and average customer size
  
• Define how you will sell your product - direct, channels, etc
  
• Show your sales pipeline and/or targeted customer list
• Define who buys the product and how purchase decisions get made

Current Team

• Short bio on Executive Team
  
• Board of Directors/Board of Advisors
• Identify any key holes in team

Financial Projections

• P&L
• Balance sheet
• Cash flow
• Capitalization table and amount of money you are looking for